As we kick off 2023, we surveyed U.S. owners to study their design preferences and priorities. With fears of a recession looming, cost-effective approaches are high of thoughts for a lot of American owners. We found three issues: a transfer towards one thing we’re calling common decor; a roundup of tried-and-true decor must-haves, and a shift towards ultra-functional areas.
Listed below are our high findings, together with a few of my very own tricks to improve your area with out breaking the financial institution.
Inflation’s influence on residence decor spending
Owners are reducing again on decor investments—and getting scrappy. Inflation is inflicting frequent residence decor updates to drop: 25% of house owners swap out their residence decor every year or extra, down from 32% in 2021, suggesting that items that work year-round—common decor—will reign supreme in 2023.
Along with rising costs, 33% of our respondents say they’re intimidated by adorning prices, and 29% have bother discovering decor they like inside their price range. As a substitute, owners are choosing cost-effective decor choices, together with recent paint (66%), transferring furnishings (49%), new throw pillows (43%), new home vegetation (41%), and updating wall artwork (39%). Different cost-effective decor concepts contain DIY craft initiatives: making a brand new lampshade or throw blanket, staining a classic piece of furnishings, portray kitchen cupboards, new peel and stick tiles for the toilet and kitchen flooring or backsplash, repainting a room and including trendy wallpaper to offer it new life.

The brand new powerhouse room
Our knowledge means that the lounge has overtaken the kitchen as the house’s central area: 24% say the lounge because the indoor area the place they spend probably the most time to really feel energized, whereas 54% say it’s additionally the place they really feel probably the most relaxed—even over the bed room. Some 55% of house owners additionally say the lounge is the place they spend probably the most time to really feel near others, with the kitchen coming in at quantity two (21%).
Rooms which are designed to be ultra-functional will see probably the most use in 2023, maximizing indoor alternatives for connection, relaxation and leisure, solitude, and productiveness. And with 41% of house owners saying they need a totally open structure for the kitchen, lounge, and eating room, maximizing area is a high consideration. Strive putting lounge furnishings to delineate a separate area—akin to with a sofa in the midst of the room, backed by a console desk—which additionally fosters a sense of openness and connection to different elements of the house.
The brand new purchaser toolkit: Utilizing design to impress a possible proprietor
Even with decelerating residence costs and a cooling housing market, house owners will at all times have to promote. Which implies that no matter their subsequent life chapter is, impressing patrons is at all times vital. Our survey respondents shared the position design performs in that course of:
Consumers’ largest design turn-ons:
- 61%: Up to date loos
- 60%: Up to date kitchen decor (e.g. counter tops and cupboards)
- 43%: New flooring
- 42%: New home equipment
- 31%: Nicely-maintained yard
Consumers’ largest design turn-offs:
- 54%: Outdated loos
- 49%: Previous carpet
- 41%: Outdated kitchen options (e.g. counter tops or cupboards)
- 32%: Textured ceilings
- 30%: Outdated home equipment
One other straightforward improve is switching out lighting fixtures. It could possibly have a significant influence on how patrons understand the area. I extremely suggest changing outdated vainness lights, pendant lights, or builder-grade flush mounts in favor of extra cheap design-forward choices.
Consumers discover up to date kitchen home equipment (23%), a kitchen island (21%), and quartz counter tops within the kitchen or tub (15%) to be probably the most fascinating residence components. To additional entice them, go for sturdy, high-quality supplies that may face up to every part from stains and spills to children and pets. For sturdiness, I like to recommend quartz counters and luxurious vinyl plank (LVP) flooring in colours and patterns that mimic actual stone and wooden for timeless design.

It’s additionally price noting that, as talked about above, 41% of our respondents / these surveyed need a totally open structure for the kitchen, residing, and eating room, signaling a shift from open idea — the place rooms can simply be related — to totally open areas, which have minimal boundaries. These open ground plans are nonetheless widespread in residence listings in Atlanta, Charlotte, Dallas, Houston, Los Angeles, Orlando, Tampa, Riverside, and the San Francisco Bay Space.
2023 development forecast for structure, design & decor tendencies
From probably the most fascinating design options to what they take into account “in” or “out” in architectural kinds, owners revealed what’s resonating—and a few of it’d shock you.

Structure
- IN: Potential patrons cited Ranch-style (35%) and Craftsman (23%) because the architectural kinds that impress them probably the most.
- OUT: Owners are least impressed by Italianate (24%) and Trendy (16%) kinds.
Design
- IN: Millennials included Cottagecore (21%) and Millennial Maximalism (25%) into their properties in 2022—extra so than some other technology, suggesting the 2 kinds will turn into a mainstay.
- OUT: Owners mentioned that Bohemian (30%) and Trendy (17%) have been their least favourite kinds, suggesting a extra common model akin to conventional or modern is most well-liked.
Entrance door colours
- IN: Impartial colours like white, grey, gray-blue and gray-green are most well-liked by owners (44%).
- OUT: Shiny and daring (e.g. yellow, crimson, teal) shades are least most well-liked (48%).
Inside colours
- IN: Owners are almost definitely to decide on mid-tone grey and beige (38%) colours for interiors.
- OUT: Owners are least seemingly to decide on deep shades (13%) for interiors.
Outside options
- IN: An out of doors eating desk and chairs (22%), a fireplace pit (20%), and an out of doors construction (23%) are most interesting.
- OUT: Fountains and statues (27%) and out of doors rugs (21%) are least engaging.
Renovation priorities
- IN: Amongst these truly planning to renovate, each kitchen (24%) and toilet (26%) are widespread.
- OUT: Solely 19% plan to rework their lounge in 2023.

Listed below are my ideas for designing with the highest three most fascinating indoor design options:
- Recessed LED lights: I might encourage pairing overhead lights with activity and accent lighting like ground lamps to usher in further layers of lighting and make a room really feel extra cozy. If you happen to like the concept of recessed LEDs however are nonetheless fearful concerning the lighting being too stark, I might suggest choosing LEDs that may be set at hotter mild temperatures (like 2700K-3000K), and pairing these with dimmer switches to manage how a lot mild is subtle at any given time.
- Luxurious vinyl plank (LVP): LVP all through the house can carry within the heat and coveted look of hardwood flooring with the added security of its sturdiness promise, notably in moist areas like the toilet or kitchen. When contemplating LVP, lean into these resembling wooden grain and go for extra brown versus grey tones, as this may present heat into your area and guarantee a timeless search for years to come back.
- Subway tile: This look reveals up in every single place in the present day, from the kitchen backsplash and bathe partitions to fire surrounds. For inventive functions with subway tile, I like to recommend exploring totally different colours, sizes, and particularly textures, which vary from brick-like to handmade zellige subway tiles. Whether or not put in in a basic means or in a extra distinctive sample, these improve whichever floor they adorn.
This yr, we additionally count on to see eco-minded homebuyers take an indoor/out of doors method. Inside, they’re extra more likely to refinish present flooring, cupboards, and fixtures (50%), put money into energy-saving dimmers (47%), or refinish or repaint an previous piece of furnishings (38%). Outside, as in 2021, they are going to need solar-powered lights as probably the most eco-friendly landscaping function (46%), adopted by native landscaping (43%), drought-resistant landscaping (40%), photo voltaic panels (26%), turf garden (22%), and drip irrigation (21%).

Are you trying to find a house proper now? Obtain the Opendoor app to learn the way we may help you discover the home of your goals.
Yasmine El Sanyoura is a Dwelling Designer for Opendoor.
Nationwide Methodology
The Opendoor survey was carried out on-line by OpinionRoute amongst 929 nationally consultant U.S. owners ages 25-74 in November 2022 who’re enthusiastic about both adorning or transforming their residence (or have reworked previously two years). For the needs of this report, Millennials are outlined as ages of 25-39, Era X is outlined as ages 40 to 55 and Child Boomers are outlined as ages 56 to 74.
Native Methodology
Opendoor examined the itemizing descriptions, or public remarks, of all latest listings throughout all of our markets from January 1, 2021 by way of December 1, 2022, and analyzed how shortly or slowly a house would promote vs. the market common when sure one or two phrase patterns have been current within the itemizing description. This helped us establish what key traits and residential options are correlated with purchaser demand. The result’s an indicator of what options are wanted by patrons, however it isn’t a prediction of market demand or meant as monetary recommendation.
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