Advertising and marketing software program firm Again At You is moving into the DIY content material manufacturing recreation, releasing a brand new browser utility to assist the trade promote its manufacturers, brokers and properties, in line with an organization announcement.
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Advertising and marketing software program firm Again At You is moving into the DIY content material manufacturing recreation, releasing a brand new browser utility to assist the trade promote its manufacturers, brokers and properties, in line with a July 13 announcement despatched to Inman.
Design Studio presents customers a method to construct from scratch or use templates to conceptualize, design and publish a variety of selling property, equivalent to itemizing flyers, social media posts, brochures, commerce present supplies, testimonial promotions and different types of content material. The corporate likens it to Canva, a preferred design instrument for “non-designers.”
Again At You CEO and co-founder Michael Glazer mentioned the aim of the answer was to match Canva’s flexibility however below the auspices of brokers’ wants, in line with the announcement.
“We then took it one step additional by connecting Design Studio to our present MLS, brokerage, social media, and promoting integrations,” Glazer mentioned. “Creating the design is one factor, however simply distributing the designs for individuals to see was the subsequent largest problem. This mixture makes our actual property platform really considered one of a sort.”
Design Studio has a built-in social media scheduling operate too, enabling customers to align ready-to-go supplies with their advertising and marketing methods. Moreover, the software program can hyperlink with an agent’s native MLS account to push itemizing info straight into an account for sooner inhabitants of visuals and property knowledge. It additionally hyperlinks agent and brokerage branding property and make contact with info.
There’s additionally QR code performance for fast hyperlinks to web sites or touchdown pages when an inventory flyer is printed.
The software program is about up for brokerages, groups and particular person brokers, providing account and content material controls accordingly. Designated directors can create and apply use permissions throughout a mess of content material sorts, particularly helpful for making certain branding requirements and promoting compliance much like Marq, previously LucidPress, and MAXA Designs.
“Design Studio supplies brokers the benefit of discovering on-brand templates optimized for every social media outlet and promoting platform, multi functional seamless, easy-to-use answer,” the announcement reads.
Again At You presents brokers three core modules: SocialBAY (social media administration), ClientBAY (a marketing-heavy CRM) and FinancialBAY (again workplace operations). Design Studio is a part of SocialBAY.
The corporate was fashioned in 2019 when Again At You Media merged with Realistiq, the options of the latter in the end changing into what constitutes FinancialBAY. The corporate then dropped “media” from its title.
“The intent of the merger was to satisfy market demand for a extra unified method to all the actual property enterprise course of, from lead-gen to closing transactions,” an announcement reads.
Previous to the merger, Again At You Media was reviewed by Inman, incomes three stars for its automated, localized content material creation and easy integration of Fb publishing instruments.
Electronic mail Craig Rowe