When taking a look at the home-buying course of, I’ve at all times discovered it fascinating and spectacular that the title agent normally wins the buyer-driven social media publish. The homebuyer simply wrapped this lengthy course of with their actual property agent and mortgage mortgage officer, but it surely’s the photograph with the title agent that they have a tendency to publish on social media as they maintain the keys to their new home. So as to add to the story, the client normally doesn’t even decide the title agent — the vendor does.
That commentary just isn’t the middle of this subject — the title and escrow firms are — however a number of the high behind-the-scenes and consumer-facing firms are featured on this subject. So why do I convey up that social media commentary? It’s to level out the heightened give attention to the buyer expertise within the title course of. That is additionally a subject that every one firms in housing are attempting to handle — easy methods to create a helpful and academic expertise for the client and vendor.
In each this yr’s listing of TECH100 winners and this subject’s commentaries from thought leaders within the title house, the buyer is on the middle of the dialog. The idea isn’t essentially new, however after just a few years of record-setting demand, the race has begun for who will win the buyer as competitors throughout the trade hits a brand new excessive.
Lastly, I wish to give an enormous congrats to this yr’s esteemed listing of TECH100 winners. I’ve had a front-row seat to how this listing has grown, shifted and tailored over time, and I can say with confidence that these firms are Transferring Markets Ahead and proceed to push the envelope in housing.